The beginning

Consequent to the British annexation of the Punjab in 1849 from Sikh rule, and more so after 1857 when the British Crown formally extended its sovereignty over India, a structured administration commenced in the Punjab. To meet the beer requirements of British personnel (mainly army), the Murree Brewery was established in 1860 and incorporated a year later at Ghora Galli, located in the Pir Punjal range of the Western Himalayas at an elevation of 6000 ft. above sea level, near the resort town of Murree.

By the 20 century

By the turn of the 20th century, the name “Murree” was famous for its beer in keg and bottle in the bars, beer halls and army messes of British India. Murree Beer was first awarded a medal for product excellence at the Philadelphia Exhibition in 1876, followed by numerous awards over the past 140 years.

Park Lodge

Park Lodge, a handsome residential property was purchased by the company from Mrs. H. Whymper in 1888. It was the principal residence and head office of the company till 1959, when it was taken over by the Government of Pakistan to house the office of the President of Pakistan. It remained an office of the Head of State of Pakistan from 1960 till 2008.

Matured Whiskies

A Ziemann (German) brewhouse was installed in 1967 and “Saladin” Box Maltings in 1971. Also in the late sixties, it was decided to embark on an ambitious long-term program to mature Malt Whiskies. Our two underground cellars now hold over half a million liters of Malt Whisky for varying periods of maturation up to 12 years under controlled temperature conditions. Another wave of modernization was undertaken in the 1990s. New beer canning and modern bottle filling facilities from Holstein and Kappert (Germany) were installed.